Recently some of the all guard of media have started compelling blogs (see the New York Times' page of blogs for an example). Medical publishing seems to have lagged in this phenomenon.
All of the interesting medical bloggers are independent agents, though The Lancet, JAMA and NEJM have all launched blog initiatives.
I hope that eAJKD aspires to be something special, I'll do my best to assist it.
It should be a fun adventure.
